Underdog Marketing

There's no point having followers if they don't pay the bills.

We help creators grow and monetize their followings on Instagram & YouTube.

There's no point having followers if they don't pay the bills.

We help creators grow and monetize their followings on Instagram & YouTube.

How we help creators make money

#1 Goal setting

We start with a discovery session to map out your long term goals. From, “What do you want your business to look like in ten years time?” to “what do you want to achieve in the next 12 months?”

#2 Audit

We examine what you have already built and establish the areas where immediate improvements can be made.

#3 Strategy

We build your battle plan covering everything from defining who your target audience really is, content strategy, production, product offerings and more. 

#4 Coaching 

We make sure you stick to your strategy because going it alone is not easy. We help you with reacting to your data to continue to develop and achieve your goals.

Who we can help?

We don't believe in instant fame and selling virality. We believe in consistency, quality, creativity and data, as we know it works.

For that reason we work with people who are long term thinkers.

For us to help, you'll need:
• Drive
• Determination
• Time to implement
• A budget
• An Instagram or YouTube account

Who we can help?

We don't believe in instant fame and selling virality. We believe in consistency, quality, creativity and data, as we know it works.

For that reason we work with people who are long term thinkers.

For us to help, you'll need:
• Drive
• Determination
• Time to implement
• A budget
• An Instagram or YouTube account

How we increased LivInLeggings' revenue 670% in under a year

How we increased LivInLeggings' revenue 670% in under a year

The areas we can support

You have to have a goal. It like playing darts in the dark whilst riding the teacups if you don’t. But actually defining your goals is easier said than done. We can help you clarify what they are, and from these, a strategy is born…

 

A strategy gives you direction and a clear plan of who, what and where you’re taking your business. Kinda crucial.

Figuring out exactly who your target audience is, is a lot easier said than done. ‘Everyone’ doesn’t quite cut it.

Without a target, it’s impossible to know where to aim. 

Simply having followers doesn’t pay the bills. 

What products or services can you offer? We’ll help you figure that out.

Endless admin is a drain on your time and as a self-employed creator, unfortunately no-ones paying you to sit there and send emails.

Thankfully there are systems to help, to free up your time, to put into more valuable, income generating tasks. 

Cameras, lights, mics and live streaming are a minefield 🤯 

We’ve spent over 15 years making video, so we’re pretty clued up on what’s worth buying, what’s not, as well as how to make what you’ve got work best for your content.

Made an awesome piece of content, put it out there and no one sees it?

Unfortunately the good old days of getting seen by simply existing are behind us. So time to start implementing hashtag strategies, video SEO and following some simple techniques to get maximum eyes on your post.

 

Ever get a little obsessed with your insights? Checking out your own reach, growth, engagement… but then doing nothing about it and go to crack on with your next piece of content?

Time to start making a little more use of these numbers.

We humans are simple beings, and tend to need a little summin-summin to keep us moving forward. 

If you have things to do, tasks to action, and someone there to discuss how it went afterwards, our brains are much more likely to actually do it. Because actions speak (and sell) louder than words.

Perhaps it seems far-out to begin with, but there comes a time where the 4 hours it takes you to update your website are 4 hours of lost-earnings elsewhere.

Learning to outsource can be a scary and intimidating process to take on alone so let us help you find the right help.

 

Some graphs you'll like the look of

Who are we?

Liv Townsend  – Instagram creator, educator and expert

Liv is an Instagram expert – she grew her own yoga account by 180,000 followers in 10 months, created an online business that sells digital products in her sleep and is one of the fastest growing yoga accounts in the world. 

She has experience in generating sales from social media, websites, email, outsourcing and building engaged audiences online. 

Liv has worked with global brands and has managed to grow her own YouTube account 1000% in the last 12 months too. 

Liv is looking to work one on one with Instagram creators looking to turn their following in to a business. 

Ed Lawrence – Video creator, YouTube lover & digital marketer

Ed has been producing video since he was 8 and started his first company ten years later which he sold in 2014.

He owns a video production company in the UK and is obsessed with YouTube. 

He writes for Social Media Examiner, writes, produces and presents for Influencer Marketing Hub and has helped Liv grow her online business 700% via digital sales in 10 months. 

In 2020, Ed produced online courses that have been taken by hundreds of thousands of people to date and is experienced in design, strategy, marketing and business development. 

Ed is looking to work one on one with personal brands and creators who want to turn a following in to a profitable business.

Services we offer

Instagram Audits

This is about getting the basics right and finding simple changes that you can implement to set a firm foundation for growth.

YouTube Audits

YouTube is complex to say the least but at the same time, the basics are what drive growth. Audits make sure your channel is ticking all the necessary boxes.

Strategy 

We write out road maps to give direction that helps you grow your following and business.

Coaching 

Monthly video calls to problem solve, review strategies, offer advice and a space to discuss thoughts and feelings on how it’s all going.

Get in touch

WhatsApp us here or fill out the form below

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