Presenting and scripting support: We helped Matt turn his ideas into video content that engaged viewers and kept his personality forefront. Stuffy videos don’t build relationships.
Strategy: Matt’s a marketing pro. He tests, he measures and he tries things out. As a result, we’re always having conversations with him about how else he could use video.
He was using Facebook ads a lot in the beginning, and we advised him to take a look at YouTube ads. Since then he’s not looked back, getting a better return and a result from placing his video ads on horse racing specific content on the platform.
Brand partnerships: Matt has stuck up partnerships with racecourses, as a result they have been promoting his videos on their website to race fans and their channels.
We produced videos from the races that just happen to show off his sponsorship (convenient!) and which builds credibility for his online business. This also allowed us to capture a bank of footage we could use with his vlogs to increase production quality and to further the prestige of Matt’s unique brand.
Results: From the YouTube ads, Matt’s cost per click is down, and his conversions are up. So much so, he no longer does any digital marketing without video specially produced for landing pages and campaigns.
He increased conversions 40% as soon as he started using our videos.
He’s grown awareness, traffic and revenue, combining his video with a solid online and offline strategy.