Categories
Personal Brands

Generating businesses and partnerships with video

Getting extra value from video

Insinkerator’s first month of membership​

Rubixx offers software, support, interfacing and consultancy packages across several specialised industries.
People don’t want relationships with a business, they want them with people which is why building a personal brand is so important. The plan here was to help grow a personal brand for Simon to represent Rubixx, using video. He wanted to pack the content full of personality to generate new business from LinkedIn and YouTube. The brief was to produce video with opinions, entertainment and an overall impression that stuck out from the other content in a niche that is usually pretty dull.

Support – Simon discovered us from our YouTube channel where he watched lots of videos on how to write and produce videos. He wrote most of his scripts from the information we provided online but then we helped him tidy up any edges. To be honest, he’d done such an amazing job on his own though.

Presentation and direction – Simon is used to public speaking however the camera was something that made him feel uncomfortable to start with. We gave him direction and coached him to get used to the camera and perform, something we knew can happen to even the most confident public speakers.

New business – After producing only 4 videos with us Rubixx’s approach to making content that was more edgy started to pay off with a 500% return on investment in weeks.

The second batch resulted in the business being approached and asked to partner. The videos were the reason they were reached out to, the return on this is work a significant amount over the long term.

It’s early days but the videos are always being referenced in early conversations.

If you watch the testimonial video below this you’ll also notice that Simon states the videos are providing such a fantastic return that they reduced their exhibition budget by half because the videos return made way more sense.

Rubixx had a strategy, they knew they needed to make their content more interesting and human and that means taking creative risks that most businesses might not have the stomach for.

They paid off incredibly fast with their LinkedIn distribution strategy and although they don’t have thousands and thousands of views they have the right people watching them and buying from them which is often all that matters.

Devise a strategy, take creative risks and watch your prospects come alive to your brand through familiarity.

Educational vlogs: Simon has produced a heap of educational vlogs for LinkedIn and YouTube, these are responsible for the fantastic results mentioned above.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Personal Brands

Increasing conversions with video

Getting extra value from video

Insinkerator’s first month of membership​

Matt Mitter is the CEO of Value Rater Racing Club. They provide racing tips to allow horse racing fans to win at the races on a regular basis.

Matt wants to change the face of his industry, which sometimes does not get put in the most favorable light.

He wanted our help producing entertaining promo, educational videos and collaboration content along with other experts in his industry.

The aim was to create a magazine vibe to the site and the marketing which was in line with his overall strategy to drive more sales through that engagement.

Presenting and scripting support: We helped Matt turn his ideas into video content that engaged viewers and kept his personality forefront. Stuffy videos don’t build relationships.

Strategy: Matt’s a marketing pro. He tests, he measures and he tries things out. As a result, we’re always having conversations with him about how else he could use video.

He was using Facebook ads a lot in the beginning, and we advised him to take a look at YouTube ads. Since then he’s not looked back, getting a better return and a result from placing his video ads on horse racing specific content on the platform.

Brand partnerships: Matt has stuck up partnerships with racecourses, as a result they have been promoting his videos on their website to race fans and their channels.

We produced videos from the races that just happen to show off his sponsorship (convenient!) and which builds credibility for his online business. This also allowed us to capture a bank of footage we could use with his vlogs to increase production quality and to further the prestige of Matt’s unique brand.

Results: From the YouTube ads, Matt’s cost per click is down, and his conversions are up. So much so, he no longer does any digital marketing without video specially produced for landing pages and campaigns.

He increased conversions 40% as soon as he started using our videos.

He’s grown awareness, traffic and revenue, combining his video with a solid online and offline strategy.

Matt was once told he should produce his own videos to save money, he replied, “no, I’m a professional.”

It’s this attitude that separates content that’s personal from content that builds a personal brand. Big difference!

If you want to be seen as an expert who provides a quality product, you have to look the part.

Matt is selling success and let’s be honest, success doesn’t get shot on a smartphone in a car park, it comes in the form of careful scripting and presentation that is packed full of energy and honesty.

Sure, DIY video has its place, but for credibility building, nobody buys into cheap production.

The second thing to learn is that your strategy is everything. Matt has spent years testing and measuring until he could find what works best. It’s this persistence and consistency that pays off.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.