Categories
Courses

Course 9: Promoting videos

Course 9: How to promote videos

How to set up your content for success. Strategy, goal setting and more

17

Lessons

17

Videos

ALL

Skill Level

share course:

Film School progress:
90%

Why invest your time here?

This is the final hurdle, course one is where your promotion planning should have started, now you need to get it out there. This course will teach you how to use video on the major platforms so you get views and results. We will update this on a regular basis as the platforms change.

Completing this course will:

Who is the course for?

Personal brands and businesses who want to learn how to use video on their platforms of choice so they get more reach, views, conversion and sales.

Here are 3, free and cheap ways to make closed captions for videos online.


Are you uploading correctly? Without making sure you tick every box, you’ll find it much harder to grow your channel and you’ll miss out on a truckload of views.


Twitter goes hand in hand with YouTube but like most other social media platforms, there are certain ways you can use your videos on them to get the best reach, views and engagement. Watch the video to learn what they are and how to take advantage of them.


It might sound a little dull but LinkedIn is where big business decisions can happen (apparently). There’s great reach and it provides the perfect environment to grow your personal brand.


Facebook is currently the largest social media channel out there and as a result, it’s one you should look at for growing your channel and getting more views. Watch the video to learn how to get more views of your videos with Facebook.

 

Instagram is your behind the scenes, VIP platform. You can use it to build a relationship with your viewers and let them in on your world. Hit play to learn how to grow your views, subs and more.


If you want better average watch times then a website is a sure fire way of getting them. Websites will become a crucial tool for building your channel so hit play to learn how to use them to your advantage.


Want longer watch times and to be able to take control over who sees your videos and when? Then you need to check out e-mail. Sounds old school, but trust us, it’s still da bomb.


How to get more views without social media isn’t as tricky as it sounds. Hit play to find out three tricks you can use to grow your channel.


Skippable adverts guide. If you’ve ever wondered how to get an advert at the start of a YouTube video then hit play to see how it’s done in this super short explainer video.

Do you know the benefits of youtube adverts for small businesses? If you’re a business or a channel making money or with something to sell then YouTube adverts are a massive opportunity.

In this video, we examine just how big that opportunity is.

 

YouTube adverts can target people who have watched a particular video, channel and in a load of other powerful ways. Hit play to learn just how focused the platform is for getting your message to the right people.


If you want to use YouTube adverts but you’re worried they’ll annoy people then this video will teach you how to make sure they’re seen as helpful instead.


If you want to get a message out to your YouTube channel subscribers then showing them and them alone an advert can be very powerful. It’s cheap, enables you to push offers at them or just show them the trailer to your latest release. You can also use this same tutorial to retarget website users and more.


If you want to grow a YouTube channel then mastering Google search could actually bring in more views than YouTube’s search. Hit play to learn how both of these platforms work together and what the pros and cons of each are.


Want to know how to get 100,000 views on a YouTube video even if you’re a small channel? It’s possible but there are a few things you need to consider to achieve it.
This video will show you the exact system we used to hit 100,000 views.


Want to know more about YouTube click-through rate or CTR? Learn what it is, how to increase it and how to find out your own CTR. You’ll also learn how to overcome the issues auto preview thumbnails might bring to your channel. This ultimate click-through rate video will teach you everything you need to know and more.

Quick fire learning

These slide decks will recap and educate you fast. Click left and right on the image to move through the deck.

Categories
Courses

Course 8: Editing videos

Lesson 8: Learn to edit your videos

How to set up your content for success. Strategy, goal setting and more

11

Lessons

11

Videos

ALL

Skill Level

share course:

Film School progress:
80%

Why invest your time here?

Editing is the cherry on top of everything the other courses have taught you. It can bring creativity, branding and personality to a creation. This course will teach you the basics to master which is often all you need to make a professional looking video.

Completing this course will:

Who is the course for?

Personal brands and brands who need their content to reflect their strong brand image.

This video will take you through the 7 step process we use to edit vlogs and all kinds of videos. Master these basics and you’ll go from beginner to pro in no time


If you want to know how to appear more confident on camera then learning these basic video editing techniques will boost your style and professionalism significantly.

 

If you want to know how to use transitions without ruining your entire video then this is for you. There are so many transitions available, most suck and sifting through them all will waste too much time so in this video, we give you some basic ones you can trust as well as ones to avoid.


iMovie review – Is it good enough for small YouTube creators and businesses? In this vlog we examine the pros and cons of the free editing software to see if it has what it takes.


For many businesses and small creators moving past basic editing software prematurely could cause more issues than it’s worth. In this video we discuss the pros and cons of each editing software to help you decide if upgrading to the professional option is worthwhile.


Shotcut is a Mac and PC editing solution that we think anyone who wants to bring more creativity to their content should be able to master. It’s free, powerful and there are plenty of tutorials online to help you use it.

In this video we give you the best free video compression tool to ensure your video uploads don’t take too long, your quality remains high, and your file sizes small.

Should small YouTube channels and businesses pay to get access to a big bank of stock footage for B-roll? Hit play to find out our thoughts on the video platform.

 

Learn how to use music in your YouTube videos. It’s not just a case of picking a track you like. Music plays an important part in setting tone and pace for your videos.


If you don’t have money to spend on your videos then check out these free music resources you can use without getting into a heap of licensing trouble.


Soundstripe vs Epidemic sound Vs Artlist.io, what’s the best platform for small YouTubers and creators? We review each in the eyes of smaller channels and brands.


Categories
Courses

Course 7: Video production basics

Course 7: Video production basics

How to set up your content for success. Strategy, goal setting and more

6

Lessons

6

Videos

ALL

Skill Level

share course:

Film School progress:
70%

Why invest your time here?

So now you know how the kit works and you’ve set up a studio you’re ready to turn your goals, strategy, writing and planning into a number of videos. This video will give you the systems and tips to do so.

Completing this course will:

Who is the course for?

Personal brands and brands who want to learn everything they need to know about making video to a high standard.

This video will talk you through the process of producing a video, some areas we have discussed in other sections but it’s worth hearing them again to see how everything fits together.


If you want to make YouTube videos on a green screen then follow this basic guide. It covers everything you’ll need from lighting, filming and editing.


Here’s some of our top tips to help produce better video for your business, YouTube channel or social media. It recaps on some areas we’ve already discussed in the other courses and brings you up to speed even if you’ve forgotten half of what we talked about earlier!


Quality content means great scripts, planning and the way it looks. This video gives you 5 simple steps to make better videos.

 

If you’ve got an old DSLR video camera and you’re thinking about upgrading then this video is for you. We’re always fast to upgrade our camera to the best new option but we still use our old cameras quite a bit because the digital technology isn’t changing as much as it used to. Maybe you don’t need to buy the latest and greatest, maybe the camera you have is still very good and you just need to work on your lighting.

This video will teach you how to make an older camera look more pro.


If you want to up your production value faster than a speeding cheetah after a double vodka Red Bull then B Roll will help you do that. That is of course if it’s shot well. But you’ve got to start somewhere. This video will help you think about B Roll like a director (Which is a good thing)


Quick fire learning

These slide decks will recap and educate you fast. Click left and right on the image to move through the deck.

Categories
Courses

Course 6: Using video production kit

Course 6: Video production kit, lights, camera, mics and action

How to set up your content for success. Strategy, goal setting and more

16

Lessons

17

Videos

ALL

Skill Level

share course:

Film School progress:
60%

Why invest your time here?

If you’re new to production then working out what kit to buy is a minefield. There is so much choice, investment and decision making to be done so we’ve scaled it back to help you focus on buying the right kit for your budget and goals.

Completing this course will:

Who is the course for?

Personal brands and brands who want to make content that represents their image in the right way.

How much money should you spend on video equipment? It’s easy to get carried away, which is why we’d advise starting small and aiming cheap but still professional. Hit play to learn more.


In this video, you’ll learn the pros and cons of both as we compare a Canon C100 vs a One Plus 6t smartphone. You should be able to work out if you need to invest in a camera or if for now your phone works just fine.


When should you upgrade your video camera? Do you need to buy the latest and most up to date kit? Or will a quality ten-year-old camera still keep up with the expensive new releases? Watch the video to learn more as we compare old and new tech.


In this video, we talk you through what to look out for when buying a used camera and advise you on the best options depending on your own situation.


This video will walk you through our lens recommendations for pieces to camera.


Ever heard the term shutter speed and wondered what it meant? Perhaps you’re new to video and you’re trying to find the correct speed and feel lost. This video will teach you what shutter speed is and show you how to use it for video.


If you’ve heard the term ISO or have seen it on a camera’s settings you might have wondered to yourself – ‘what is ISO? What does it do? And how do you set the correct ISO?’ This video will teach you the basics to ISO to ensure you stay clear of grain and poor quality video quality.


Have you ever heard the term “aperture” and wondered what it meant or if its the same in video and photography? This video will teach you what aperture is and how it works in video.


Want to know the best microphone to use for filming your own videos? Good choice because sound is so important, in fact, its more important than the visuals. People just won’t tolerate poor sound. Hit play to learn more about the basics of mics.

 

Lav mics Vs Shotgun mics Vs internal mics – What’s the difference between the different microphone types and how do they work? This video will reveal all.


What is the difference between 1080p and 4k definition and does it even matter? In this video, we discuss which of the two you should focus on and why.


You might be thinking, should I film my YouTube videos in 4k? Well, it could be a bad idea for small YouTubers and businesses for a number of reasons. It’s very easy to get caught up in the hype of new (or even not-that-new) tech but really 4k video, despite some real advantages, could just end up slowing you down and making production a lot harder. Hit play to learn more.


Want to learn how to light your YouTube videos, business videos or your home studio? Hit play to learn the very, very basics of three point lighting to create a slick and simple look.

Want to learn how to use a ring light or just check out how ring lights work? Hit play to learn how to position them and their pros and cons.


In this video we show you a simple and cheap tool that can up your production quality on videos shot with your phone. It’s so handy it was even used for a Netflix feature film called High Flying Birds.


Here we run down some of the best apps for making videos on your phone. From Kinemaster to Mavis Pro to Clips and Filmora. Hit play to learn which one is best for an aspiring video creator?

 

The GoPro Max is one heck of a camera.

In fact, it’s not just a camera, it’s a 360 camera, a regular camera, an amazing mic and even a gimbal all in one and it has blown us away.

It’s by no means perfect, but for someone starting out or a small creator it could be the best camera on the market for a while (at least until Apple decides to put all of its features into an iPhone)


Categories
Courses

Course 5: How to build and set up a studio

Course 5: How to build and set up a studio

How to set up your content for success. Strategy, goal setting and more

5

Lessons

6

Videos

ALL

Skill Level

share course:

Film School progress:
50%

Why invest your time here?

Due to the amount of content you need to produce, having a system in place you can follow that keeps the quality while you make quantity is a must. This video will help you build that system in the form of a studio.

Completing this course will:

Who is the course for?

Personal brands who don’t want to represent themselves in a spare room or kitchen and brands who want a space their teams can drop in to film as and when they please.

If you want to make consistently high quality videos without spending hours and hours setting up each time, then this is the video for you. Learn how to make your own video set and boost your production quality.


Green screen eliminates a lot of set issues but it has its downsides too. This video will help you choose between going green or keeping it real.


Some people want to vlog on the move, some want to make their lives easier and look more professional. This video will teach you the pros and cons of each so you can realise for yourself just how much easier a studio setting will be.


This video will teach you to build a studio on wheels. You can attach a phone or a tablet to it and it’ll light you, mic you and make you look B.E.A.U.TIFUL.


Now you’ve built your mobile studio here’s how to use it.


This video is full of hacks to make studio set ups easier to move about and organise?
Categories
Courses

Course 4: Master presenting

Course 4: How to present to camera

How to set up your content for success. Strategy, goal setting and more

10

Lessons

11

Videos

ALL

Skill Level

share course:

Film School progress:
40%

Why invest your time here?

If you’ve set goals and then worked out a strategy to achieve them and planned content your target audience will adore and then written an absolute show stopper, you don’t want to wrap it all up in toilet paper just as you hand it over to your viewers. The delivery of your content needs to be the highest quality possible to make sure people are not put off with dull and lifeless presenting.

Completing this course will:

Who is the course for?

Personal brands who need to appear credible and authentic and brands who want to train their teams to present personal videos.

Why you hate watching yourself back.

You’ll hate your voice, what you look like and you won’t feel comfortable watching yourself back when you start making video. That is normal, we all go through it. This video will teach you why you need to get past it and crucially, how to get past it.


This video will take you from nervous wreck to confident presenter with tried and tested techniques we’ve been using with first time presenters for years.


Armed with the powerful technique from the previous video, here you’ll learn more simple presenting techniques that’ll make you look like a pro in no time.


People love to argue with us about this video. There are many ways to present, but after working with hundreds, maybe even thousands of business people, we find the approach we teach in this video is faster, more effective and easier for novice vloggers/presenters to pick up.


This video will teach you where to look when on camera. That’s right, a whole video on where your eyes should point! Who would have thought it? It is, however, incredibly important and will impact how your viewer perceives you.


Some people prefer presenting straight from the script, some prefer using bullet points, this video will run you over the pros and cons so you can make the right decision for yourself.


We use a teleprompter for our own videos and with our clients, this video reviews the product so you can decide if it’s the right one for you. 

 

Think you’re too fat, old, or not cool enough to be on camera? It’s a common misconception that you need to be a “pleasant on the eye” to present. Fortunately that’s where you’d be mistaken. This video will teach you why no matter what you look like (or think you look like), you’re good enough for the camera.

 

Who are you to teach me? You’re not good enough, you’re a phoney! These are all common concerns when it comes to content marketing.

This video will teach you how to get over imposter syndrome and thrive.


Why not step outside and film your vlog? Well it might not actually be legal. This video will get you up to speed with filming in public places.


Witness a first time presenter go from 💩 to 💪🏽 using all of the techniques we teach.


Quick fire learning

These slide decks will recap and educate you fast. Click left and right on the image to move through the deck.

Categories
Courses

Course 3: How to write killer scripts

Course 3: How to write videos

How to set up your content for success. Strategy, goal setting and more

6

Lessons

5

Videos

ALL

Skill Level

share course:

Film School progress:
30%

Why invest your time here?

For us writing is video. It ensures it’s smart, detailed, entertaining and that everything goes to plan when filming, which takes the pressure off. Learning to write opens doors and enables you to produce content faster and to a higher quality which when you’re producing video on a regular basis is a life saver.

Completing this course will:

Who is the course for?

Personal brands who want their videos to stick out and brands who want to differentiate with their content.

We believe that video is all in the prep and writing, then it’s polished off in production and the edit. Learn to write great content and you’ll have a powerful weapon at your disposal.

This video will take you through the basics of writing video scripts.

 

They say you have 5 seconds to hook someone with a video. We disagree, you have longer in many cases but the intro needs to hold your viewers attention and make them want to watch the next section no matter what.

 

Stories are the most powerful device you can use when writing, this video will teach you how to use them and why.

 

Props can add a lot of creativity to a video but use them in the wrong way and you’ll just distract your viewer. This video will walk you through how to use props the right way.

This video takes a look at what makes a great vlog and how you might use these findings to write better videos.


Although we believe you should do as much as you can to make a video that is dressed for success, you never (even after years of practice) make perfect content.

This video will talk you through the methods software companies use to improve their software so you can get over being perfect and start producing videos (that don’t suck too much).

 

Quick fire learning

These slide decks will recap and educate you fast. Click left and right on the image to move through the deck.

Categories
Courses

Course 2: How to prepare and research

Course 2: How to prepare and research video content​

How to set up your content for success. Strategy, goal setting and more

14

Lessons

15

Videos

ALL

Skill Level

share course:

Film School progress:
10%

Why invest your time here?

After completing your strategy and goals in course 1, you’re ready to start researching and planning content. This course is in depth.  That’s because it’s so flipping important! There’s stiff competition out there in content land and without the right prep, research and effort you will look amateur and boring. Worse, you’ll not only fail, but do damage to your brand if you skip this step.

Completing this course will:

Who is the course for?

This course is for credible personal brands who are not ok with releasing sub standard content and brands who want to use video comms at multiple stages to keep their viewers engaged, inspired and impressed. 

Learn 8 different and free ways to work out content topics for your target audience. Completing this section will ensure you never run out of ideas and what to do if you feel like you are.

In this video we’ll give you a system to follow to make your videos more entertaining, more informative and more powerful, every time.

 

Learn why things go viral and how to capitalise on this new found knowledge.

 

This video will teach you how to create content that goes deeper. You’ll learn how to come across as seriously knowledgeable as you actually are and to produce video that make the competition’s look weak.

 

If you’re trying to educate people, giving them actionable advice will ensure they get a return on their time investment. You’ll give them tasks to turn your information into practical steps for them to take.

 

It’s really easy to make a boring video and it’s one concern that stops people from making them. Nobody wants to be seen as dull.

This deep dive video podcast will give you systems to follow to make even the most dry topics sound interesting.


If you’ve got this far you might have noticed already we are starting to repeat ourselves in nuanced ways. If you have not, then this video will make you see the muscle of the multiplying effect. Hit play to learn why repeating yourself is so important in video.

 

There are lots of signs out there telling you how to make better, more detailed videos than your competition.

This video will show you how to judge content and how to plan your own to make sure you build on what your competition has or has not produced.


Is it all about short videos or should you be making longer content? This can depend on goals and platforms. This video will give you some clues as to what to make and when.


The issue with long videos is they can be a nightmare to produce and end up really dull. This video will give you some tried and tested formats for longer video creation.


Producing long form video gives you a huge opportunity to produce lots of short videos to promote yourself. This video will teach you how to make long videos shorter.


If you’re marketing or building a YouTube channel you need to keep your content creation way ahead of schedule. This video will teach you how to plan and produce content at scale.


There’s no point reinventing the wheel if you can spray some paint on and polish it up. It’ll look good as new. This video will teach you how to do the same with your older video content.

 

A step by step guide of how we plan and produce our own videos. Follow our system and make your own life easier.

 

Quick fire learning

These slide decks will recap and educate you fast. Click left and right on the image to move through the deck.

Film School progress:
10%
Categories
Courses

Course 1: Video Strategy

Course 1: Video strategy

How to set up your content for success. Strategy, goal setting and more

6

Lessons

5

Videos

ALL

Skill Level

share course:

Why invest your time here?

The biggest mistake people ever make is filming. I know, that sounds odd, right? The issue is, when people commission a video or hit record without a bigger picture as to why they’re doing it, they will never have any sort of success.

This video guide will give you a solid video marketing strategy, help you to establish your target viewer and give you actionable goals to work on that’ll help make sure you hit them.

Completing this course will:

Who is the course for?

Personal brands who want to build a following online and brands who are looking to use video marketing across their business.

If you want to grow a following, generate business, awareness, sell more products or achieve anything with video, then you have to set goals. Without these you’re destined to fail.

 

If you want to learn how to come up with a youtube strategy or video marketing strategy then hit play as we break down the main areas and give you a step by step system. Absolutely anyone can follow these steps to create a powerful YouTube strategy.

Here’s the strategy post with download and other content mentioned in the video: https://www.theunderdogcollective.com/blog/how-to-create-a-video-marketing-strategy-2020/

 

If you want to know how to grow a YouTube channel, you need to think differently. The internet is so crowded now that large followings don’t always mean a dedicated following. Hit play to learn how to find your audience.

Knowing how to work out your target viewers for YouTube videos, business videos or social media is crucial if you want to build a following. It’s something that is often overlooked and we don’t feel there is enough content out there encouraging businesses and creators to focus on it.

So here’s our guide where we dive deep into demographics, psychographics, attitudes, values and all of the things that turn content into an experience the right viewers will feel is tailor-made for them.

This is the only way you can produce video that works in the crowded and noisy digital landscape we now live in.

 

If you want to know how to grow a following, you need to think differently. The internet is so crowded now that getting cut through is tough. 

Very tough. 

On top of that,  large followings don’t always mean a dedicated following. 

Hit play to learn how to build an army of fans that rave about your content and help you grow your following. 

 

If you’re doing this right you won’t be under the impression you’ll be an overnight sensation. This video will give you the tools to plan realistic growth so you can keep track of it, react to it if it’s slowing down and know that what you are doing is working.

Being consistent on Youtube is only way you can grow a channel.
without consistency , you won’t ever grow your channel. Hit play to learn how consistency grows YouTube channels and makes viral hits.


YouTube actually advises a system to follow when it comes to building a channel. It’s split into three parts and it will give you a system to trust. It’s relevant for any social media platform too.

 

Quick fire learning

These slide decks will recap and educate you fast. Click left and right on the image to move through the deck.