Categories
Brands

Producing more engaging comms

Getting extra value from video

Insinkerator’s first month of membership​

ØRN are a trade only workwear clothing supplier.

Orn started as members because they wanted to create more engaging comms.

They wanted:

  • Slick product promo that would capture attention and hold it
  • Short videos to communicate with existing clients
  • Personalised sales videos that opened doors and started conversations
  • Entertaining product videos that took a less serious approach to their offering

Putting it simply, they wanted a tool they could use with their existing marketing to make people pay more attention to their message but not just that, they wanted their audience to enjoy watching it.

From the first three-quarters of membership, we produced 13 videos with different goals and uses. Quarter 1: Client update vlogs and playful sales content. We can’t give away all of our client’s secrets, but ØRN produced three videos designed to build existing client relationships and open doors to new prospects with very positive results. Quarter 2: ØRN wanted to mix offline with digital marketing to get a new product range of to a flying start. We produced a series of videos to go into digital brochures as well as on their website and social media. The result here was managing to produce three high quality promo videos in a day featuring models that needed direction, and a screenplay whilst sticking to the budget set for the quarter. Quarter 3: How do you stay relevant to your viewers when there’s a global pandemic going on? And how do you continue with an online sales and marketing strategy without sounding crass? ØRN asked us to produce 6 short videos to play on the fact that the world was working at home and to instead just bring a smile to their faces. The videos were distributed on social media and trended on a LinkedIn hashtag providing an uptake in engagement when needed most. The content will be relevant even after lockdown has finished due to the way we wrote them.

ØRN always had big visions with their content and marketing, and why not? The thing to learn here is that to grab and hold attention, you have to think un corporate because corporate videos are just too dull for anyone to enjoy.

Get creative, take some risks and let us work out the rest.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Brands

Getting extra value from video

Getting extra value from video

Insinkerator’s first month of membership​

A global brand who provide high quality sink disposers and boiling hot water taps. Their products are for  luxury kitchens and people who see value in time saving, hygiene and want to spend less time doing menial tasks in the kitchen. 

To produce a product testimonial video at a clients home. 

Testimonial video filmed – It’s no small task finding clients who are willing to let you into their home to be filmed on camera. As a result, we only had a couple of hours filming but still managed to capture the story under pressure. 

Strategy – We suggested that the main video be cut into multiple short clips to be used as Instagram posts. The reason being, long testimonials are powerful on websites and at the point a prospect is seriously considering a purchase, but they don’t work so well online for people at the start of their journey. 

Support – We also suggested multiple versions for YouTube ads that only attacked one specific point about the products at a time. Ads like this are effective because of the accumulative effect. Your viewers pick up the information you want them to in bite-sized pieces. It also means they don’t keep seeing the same advert, over and over again.

Result – More conversion and higher engagement on social media

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Brands

Generating sales with video

Getting extra value from video

Insinkerator’s first month of membership​

Ultrimax is a specialist provider of industrial coatings. They sell paint products to individuals through ecommerce as well as providing larger paint supply contracts covering a number of products and services.

Ultrimax wanted to:

  • Humanise their marketing
  • Provide educational content and support to existing clients 
  • Differentiate themselves from the competition
  • Increase conversions on product pages
  • Generate new sales from a cold audience discovering them on YouTube

We provided:

Writing Support: Having never produced content of it’s kind before, we helped the marketing team to write scripts that would work towards their goals. Scripts that were engaging, useful, but also targeted search terms on YouTube to help them get found. 

Strategy: We talked the guys through growing a YouTube channel, what else they should produce and how to capitalise on the platform their competition had failed to turn up on.  

Presenting Support: Using our video presenting training course the whole team got up to speed to ensure they came to life on camera and looked the part. 

The result: Using SharpSpring, Ultimax track where their sales come from. After a few quarters of our membership, the videos on YouTube had driven sales and new contracts, which surpassed the 6 figure mark. Yielding a return on investment over 20X. 

The content keeps working too so this number will only get significantly larger over time. 

Through individual videos on YouTube, they landed contracts directly from the links in the video’s description with the clients citing the videos as one of the main reasons they called.

YouTube is the second biggest search engine in the world, and it also pairs with Google so you can appear top spot on both.

Many industries ignore the platform because it is seen as too much work. Those who embrace it and provide education in a personal way, can build a channel and marketing machine that will consistently dominate their industry.

Having tools like SharpSpring or other CRM’s that can track links will ensure you know what’s working well and what’s not on target so you need to make sure you measure.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.