Testimonial video filmed – It’s no small task finding clients who are willing to let you into their home to be filmed on camera. As a result, we only had a couple of hours filming but still managed to capture the story under pressure.
Strategy – We suggested that the main video be cut into multiple short clips to be used as Instagram posts. The reason being, long testimonials are powerful on websites and at the point a prospect is seriously considering a purchase, but they don’t work so well online for people at the start of their journey.
Support – We also suggested multiple versions for YouTube ads that only attacked one specific point about the products at a time. Ads like this are effective because of the accumulative effect. Your viewers pick up the information you want them to in bite-sized pieces. It also means they don’t keep seeing the same advert, over and over again.
Result – More conversion and higher engagement on social media