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Personal Brands

Generating businesses and partnerships with video

Getting extra value from video

Insinkerator’s first month of membership​

Rubixx offers software, support, interfacing and consultancy packages across several specialised industries.
People don’t want relationships with a business, they want them with people which is why building a personal brand is so important. The plan here was to help grow a personal brand for Simon to represent Rubixx, using video. He wanted to pack the content full of personality to generate new business from LinkedIn and YouTube. The brief was to produce video with opinions, entertainment and an overall impression that stuck out from the other content in a niche that is usually pretty dull.

Support – Simon discovered us from our YouTube channel where he watched lots of videos on how to write and produce videos. He wrote most of his scripts from the information we provided online but then we helped him tidy up any edges. To be honest, he’d done such an amazing job on his own though.

Presentation and direction – Simon is used to public speaking however the camera was something that made him feel uncomfortable to start with. We gave him direction and coached him to get used to the camera and perform, something we knew can happen to even the most confident public speakers.

New business – After producing only 4 videos with us Rubixx’s approach to making content that was more edgy started to pay off with a 500% return on investment in weeks.

The second batch resulted in the business being approached and asked to partner. The videos were the reason they were reached out to, the return on this is work a significant amount over the long term.

It’s early days but the videos are always being referenced in early conversations.

If you watch the testimonial video below this you’ll also notice that Simon states the videos are providing such a fantastic return that they reduced their exhibition budget by half because the videos return made way more sense.

Rubixx had a strategy, they knew they needed to make their content more interesting and human and that means taking creative risks that most businesses might not have the stomach for.

They paid off incredibly fast with their LinkedIn distribution strategy and although they don’t have thousands and thousands of views they have the right people watching them and buying from them which is often all that matters.

Devise a strategy, take creative risks and watch your prospects come alive to your brand through familiarity.

Educational vlogs: Simon has produced a heap of educational vlogs for LinkedIn and YouTube, these are responsible for the fantastic results mentioned above.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Brands

Producing more engaging comms

Getting extra value from video

Insinkerator’s first month of membership​

ØRN are a trade only workwear clothing supplier.

Orn started as members because they wanted to create more engaging comms.

They wanted:

  • Slick product promo that would capture attention and hold it
  • Short videos to communicate with existing clients
  • Personalised sales videos that opened doors and started conversations
  • Entertaining product videos that took a less serious approach to their offering

Putting it simply, they wanted a tool they could use with their existing marketing to make people pay more attention to their message but not just that, they wanted their audience to enjoy watching it.

From the first three-quarters of membership, we produced 13 videos with different goals and uses. Quarter 1: Client update vlogs and playful sales content. We can’t give away all of our client’s secrets, but ØRN produced three videos designed to build existing client relationships and open doors to new prospects with very positive results. Quarter 2: ØRN wanted to mix offline with digital marketing to get a new product range of to a flying start. We produced a series of videos to go into digital brochures as well as on their website and social media. The result here was managing to produce three high quality promo videos in a day featuring models that needed direction, and a screenplay whilst sticking to the budget set for the quarter. Quarter 3: How do you stay relevant to your viewers when there’s a global pandemic going on? And how do you continue with an online sales and marketing strategy without sounding crass? ØRN asked us to produce 6 short videos to play on the fact that the world was working at home and to instead just bring a smile to their faces. The videos were distributed on social media and trended on a LinkedIn hashtag providing an uptake in engagement when needed most. The content will be relevant even after lockdown has finished due to the way we wrote them.

ØRN always had big visions with their content and marketing, and why not? The thing to learn here is that to grab and hold attention, you have to think un corporate because corporate videos are just too dull for anyone to enjoy.

Get creative, take some risks and let us work out the rest.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Personal Brands

Increasing conversions with video

Getting extra value from video

Insinkerator’s first month of membership​

Matt Mitter is the CEO of Value Rater Racing Club. They provide racing tips to allow horse racing fans to win at the races on a regular basis.

Matt wants to change the face of his industry, which sometimes does not get put in the most favorable light.

He wanted our help producing entertaining promo, educational videos and collaboration content along with other experts in his industry.

The aim was to create a magazine vibe to the site and the marketing which was in line with his overall strategy to drive more sales through that engagement.

Presenting and scripting support: We helped Matt turn his ideas into video content that engaged viewers and kept his personality forefront. Stuffy videos don’t build relationships.

Strategy: Matt’s a marketing pro. He tests, he measures and he tries things out. As a result, we’re always having conversations with him about how else he could use video.

He was using Facebook ads a lot in the beginning, and we advised him to take a look at YouTube ads. Since then he’s not looked back, getting a better return and a result from placing his video ads on horse racing specific content on the platform.

Brand partnerships: Matt has stuck up partnerships with racecourses, as a result they have been promoting his videos on their website to race fans and their channels.

We produced videos from the races that just happen to show off his sponsorship (convenient!) and which builds credibility for his online business. This also allowed us to capture a bank of footage we could use with his vlogs to increase production quality and to further the prestige of Matt’s unique brand.

Results: From the YouTube ads, Matt’s cost per click is down, and his conversions are up. So much so, he no longer does any digital marketing without video specially produced for landing pages and campaigns.

He increased conversions 40% as soon as he started using our videos.

He’s grown awareness, traffic and revenue, combining his video with a solid online and offline strategy.

Matt was once told he should produce his own videos to save money, he replied, “no, I’m a professional.”

It’s this attitude that separates content that’s personal from content that builds a personal brand. Big difference!

If you want to be seen as an expert who provides a quality product, you have to look the part.

Matt is selling success and let’s be honest, success doesn’t get shot on a smartphone in a car park, it comes in the form of careful scripting and presentation that is packed full of energy and honesty.

Sure, DIY video has its place, but for credibility building, nobody buys into cheap production.

The second thing to learn is that your strategy is everything. Matt has spent years testing and measuring until he could find what works best. It’s this persistence and consistency that pays off.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Brands

Getting extra value from video

Getting extra value from video

Insinkerator’s first month of membership​

A global brand who provide high quality sink disposers and boiling hot water taps. Their products are for  luxury kitchens and people who see value in time saving, hygiene and want to spend less time doing menial tasks in the kitchen. 

To produce a product testimonial video at a clients home. 

Testimonial video filmed – It’s no small task finding clients who are willing to let you into their home to be filmed on camera. As a result, we only had a couple of hours filming but still managed to capture the story under pressure. 

Strategy – We suggested that the main video be cut into multiple short clips to be used as Instagram posts. The reason being, long testimonials are powerful on websites and at the point a prospect is seriously considering a purchase, but they don’t work so well online for people at the start of their journey. 

Support – We also suggested multiple versions for YouTube ads that only attacked one specific point about the products at a time. Ads like this are effective because of the accumulative effect. Your viewers pick up the information you want them to in bite-sized pieces. It also means they don’t keep seeing the same advert, over and over again.

Result – More conversion and higher engagement on social media

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Brands

Generating sales with video

Getting extra value from video

Insinkerator’s first month of membership​

Ultrimax is a specialist provider of industrial coatings. They sell paint products to individuals through ecommerce as well as providing larger paint supply contracts covering a number of products and services.

Ultrimax wanted to:

  • Humanise their marketing
  • Provide educational content and support to existing clients 
  • Differentiate themselves from the competition
  • Increase conversions on product pages
  • Generate new sales from a cold audience discovering them on YouTube

We provided:

Writing Support: Having never produced content of it’s kind before, we helped the marketing team to write scripts that would work towards their goals. Scripts that were engaging, useful, but also targeted search terms on YouTube to help them get found. 

Strategy: We talked the guys through growing a YouTube channel, what else they should produce and how to capitalise on the platform their competition had failed to turn up on.  

Presenting Support: Using our video presenting training course the whole team got up to speed to ensure they came to life on camera and looked the part. 

The result: Using SharpSpring, Ultimax track where their sales come from. After a few quarters of our membership, the videos on YouTube had driven sales and new contracts, which surpassed the 6 figure mark. Yielding a return on investment over 20X. 

The content keeps working too so this number will only get significantly larger over time. 

Through individual videos on YouTube, they landed contracts directly from the links in the video’s description with the clients citing the videos as one of the main reasons they called.

YouTube is the second biggest search engine in the world, and it also pairs with Google so you can appear top spot on both.

Many industries ignore the platform because it is seen as too much work. Those who embrace it and provide education in a personal way, can build a channel and marketing machine that will consistently dominate their industry.

Having tools like SharpSpring or other CRM’s that can track links will ensure you know what’s working well and what’s not on target so you need to make sure you measure.

Interested? Book a call with Ed

Some facts about Ed

1. He wrote over 250,000 words in scripts for our YouTube channel last year.
2. He writes for Social Media Examiner & Influencer Marketing Hub.
3. He’s helped produce over 10,000 videos in the last 5 years.
4. On the call, he’ll work out if we can help and are the right fit for each other. 

Interested? Book a call with Ed

Some facts about Ed

1. On the call, he’ll work out if we can help and are the right fit for each other.2.He wrote over 250,000 words in scripts for our YouTube channel last year.
3. He writes for Social Media Examiner & Influencer Marketing Hub.
4. He’s helped produce over 10,000 videos in the last 5 years.  

Categories
Blog

8 Free tools to create the best video titles

8 Free tools to create the best video titles 🛠

So you’re going to make some videos huh? Congratulations, you’re gonna be huge, you’re going to be the next Marilynn Munro the next Frank Sinatra you’re going to be looking back and wondering why on earth your videos did so badly….

That’s right, yes you’re going to be on stage providing quality content, hopefully, but just because you feature in your videos doesn’t make you the star. 

To make content that grows followings and captivates a viewer, you need to make them the star instead. 

Video is all about the people watching it; without them, you are just someone talking to themselves, and to make them the heroes in this story, you need to produce content they’re interested in, they seek out online to watch and when they love it, will share it with more people. 

The, when you have an audience, maybe you’re a star too, but you can never forget that your videos are for your viewers first. 

So here’s 8 free tools to use to work out the best video ideas that’ll make your viewers feel like celebrities, grow your following and build your brand. 



What is a trend?

A trend is when something gains popularity, so when the Coronavirus hit, the video calling platform Zoom, began to pick up a lot of search terms because it was relevant to the moment. 

A trend is content that has a lot of interest in it at the current moment or even over an entire year thus producing an upward search trend. 

An example of un upward search trend is TikTok. It has been increasing for month on month. 

If you can find the trends your viewers care about that are hot topics and “of the moment” or are rising consistently month on month, then there’s a chance you’ll produce a video that gets a lot more interest. 

Google trends is best free tool to work this out. You simply type in the topic idea for your video in to the search bar and it will show you whats trending. 

So let’s use “Zoom” as an example. 

If we type in “Zoom” you can see the massive spike in traffic when the virus disrupted the world, and now the trend is slowly dipping. 

Zoom search trend

If you can catch the trend at the start, then there will likely be less competition, and you’ll get in early and dominate search, social, YouTube, you name it. 

You can set it to track just Google or you can change it to YouTube search trends.

This is interesting because search traffic isn’t dying off as fast on YouTube as it is on Google so depending on where you want more traffic you will need to check both. 

Scrolling down the screen you will find the related queries section. 

Zoom video title ideas

What you can see is a list of videos that would be popular with your audience no matter what platform you’re using. 

Zoom tutorials for beginners is a breakout topic for example. Its hot! So this could mean its an excellent topic to cover 

 

Target your location

Google also provides you with  a map to make sure your target viewers in your  desired location are interested in your topic and potential query. It will even break this down to which state in the USA is searching for your topic the most. 

 

Take note

Write down all of the queries that Google trends throw up that you could make in-demand content about and then using the rest of the tools in this blog post, work out the best way to write your titles for the best chance of ranking and getting found. 

Here’s the results of using this technique on our own channel for a video about Zoom video calls. 

Search trend result

We made two videos on the topic, one about using a webcam with it and one about using a digital camera.

Anyway, one video got 500 views and the other 30,000 in an 8 week period.

 

Why trends rock!

Trends are an amazing opportunity to produce content your viewers care about and could enable you to get found faster, en-mass.

This is due to the fact there could be less competition at the start of a trend meaning you can get in early. If your content is high enough quality it should be able to avoid sinking down the ranks and pick up more suggested views too.

 

Caution

You should not, I repeat not, make videos about trending topics if it has nothing to do with your niche. 

Its also worth noting that this is not as effective on a granular level. 

Go check it out, find a trend, jot down your ideas and then step over to number two in our best free tools to work out YouTube video topics adventure. . 

If you’ve not got the free Tube Buddy tool then download it.  Upgrading is up to you and the free version is excellent. 

Tube Buddy has a tonne of features but when it comes to working out your video ideas its where it offers the most value. 

To do so, access their keyword explorer, add your keyword and you can see how popular a desired topic is, how hard it will be to rank and how well optimised other videos you might compete against are.

TubeBuddy keyword explorer

It will also suggest other keyword ideas for your videos and if you’re on the paid version you’ll get a significantly larger list. 

You can still use it to gauge the popularity of content even if you’re focus is on building an e-mail list.

What’s popular on the world’s second-largest search engine should translate to most other platforms. 

Combine this with Google trends and you should be able to spot winners and then work out exactly the best title to appeal to your viewers. 

This is another powerful free tool for gathering more data from search.

You can type in an idea and it will provide you with the number of searches per month, how competitive the search term is, and how difficult it is to rank for keyword ideas that are relevant to this topic. 

Ubersuggest

If you give them your e-mail, you’ll also see the search terms over a year which is like a mini google trend. 

But it goes deeper, much deeper. 

The image above uses Zoom as an example.  You can see the huge spike but also how people clicked on content about the video calling software on the coloured bar in the bottom left corner. 

So the majority came from SEO. 

Another incredibly useful feature is you can see the age range of the people who searched for it, so in this case, it was mainly 35-44. 

If that’s your target viewers, age group, then you’re in luck. 

Things like referencing TV shows and music they’ll have grown up with in your content will really make them feel like a superstar. 

Ubersuggest also gives you questions people use on related topics, suggestions and comparison topics to explore. 

These “Vs” topics are usually quite popular search terms and are great for video ideas. 

It also shows you the top ranking websites for the term so you can take a look at what else people have produced on the topic and plan your videos to be more detailed than theres or more current. 

 

Only interested in social media?

Oh and if you thought this was of no use because you only care about making videos for social media, then have no fear. You can see how often these websites are shared. 

With these first three tools, you should be able to generate enough in-demand video topics for the rest of your life. 

Now let’s move on to some other free tools to use if you’re focused on getting more social media views of your videos. 

4.Hashtags

Social media can give you some clues as to how popular the topic is you want to produce a video about. 

Search hashtags on Twitter, Instagram, LinkedIn, TikTok, Facebook, and check out the conversations people are having and how many hashtags there are for your topic. 

Are there lots of questions being asked and unanswered?  Is your topic popping up a lot?

Hashtagify.me is tool you can type your idea into, and it will show you this information.

 

How best to use hashtags?

To get results from these on most platforms, you don’t want to target the most popular but the most relevant. So when you’ve worked out the search interest, find the hashtags that are most targeted to it as well as the ones with larger volumes of search and include a mixture in your final post. 

5.Comments

Search for your idea on Youtube and then check out the comments on the most popular videos. 

You’ll find loads of questions people ask, which will allow you to fill in the blanks that the creator has missed out. 

Sometimes you will find the same question being asked over and over again.

This is a sign that you can make a whole video just answering this to make super relevant, highly engaging YouTube gold. 

You can do this on Facebook, Instagram or any platform with a search option too. 



Quora is like Google but instead of being shown web pages made for a tonne of people, individuals answer your questions.  

Sign up to the platform, and ask questions about your channel niche. 

Ask questions based on the topics we think we should make videos on. You’ll get back answers from people which will not only help your titles but give you more ideas. 

The other way you can use it is to search for the questions people are already asking about your potential video idea.  It will throw up a tonne of questions people have asked, you can note down the most common ones and make videos on these or add the answers to your main video. 

It allows you to beef up your content and make videos people really want.

 

A sneaky little tip 

Here’s a sneaky little tip, when you’ve made your YouTube video, you can then go back and post it as an answer and help those people out who without knowing it has helped you. 

 

7. Suggested search

This one you hear a lot. Type your idea into Google and YouTube and you’ll see the most popular searches for your idea, which might get your brain waves ticking. 

suggested search

8. Polls

Lets assume you’ve built or are building a following of the right people. One super simple way to get more ideas is to let them decide what to make. 

content idea polls

If you have over 1000 subscribers, you can put out polls on your YouTube community board, allowing your viewers to vote on video ideas they want to see. 

You can also do polls in Instagram stories or even just e-mail one to your list. 

Asking your viewers what they want and then making it for them means you’re listening and they’ll appreciate that. 

You can then make the video on the winning topic and post it back on your community board so all of those who wanted to see it and are likely to be highly engaged come in and watch it straight away. 

Your video topics are so important, sure it’s pretty much impossible to have every video you produce blow up, but putting the time and effort into this will help you build a following who genuinely value you.

Categories
Blog

How to get over imposter syndrome – becoming “good enough” for camera

How to get over imposter syndrome – becoming “good enough” for camera

Einstein thought of himself as an involuntary swindler. Even the way he uniquely described the imposter syndrome before it was a thing – is genius! And yet here’s the discoverer of the theory of relativity feeling like he don’t amount to much.

You thought you had issues. Pah!

If he can have doubts, you’re allowed some too.

SIDE NOTE: Here’s some irony for you – in order to write this I needed to do some research from lots of psychology websites and then tie their findings in with my own experience to gauge the truth in it and give it my own voice. Now I’m writing it in a way that leaves me feeling a bit vulnerable. Who am I to tell you about the imposter syndrome!?

The point of this isn’t really to end imposter syndrome, instead to recognise it and identify some tactics for avoiding its effects.

1. Just because you know it, doesn’t mean others do

One of the biggest dangers – and we get this all the time from working with experts on camera – is that experts keep forgetting that people don’t know what they know.

It’s really easy when you’ve been living with a certain type of knowledge for years, to forget that no one else knows it!

This can lead to thinking that it’s just run of the mill information that everyone knows so who do you think you are?

2. You’re not an imposter talking about the moon if you’ve never been on it.

Ok I’d probably hear what Neil Armstrong had to say about moon rocks before getting Pat Sharp’s opinion, but you don’t need to have an Amazon bestseller or a Fortune 500 company to express a unique viewpoint.

Imagine what an awful world it would be if you did!

3. No amount of success will likely stop you from feeling like an imposter.

David Simon, who wrote what is considered the finest TV drama ever created talking about the imposter syndrome:

In his book – The Wire. The Truth Be Told he said ‘..Who died and made me Storyteller?’

This is from the guy who wrote one of the most critically acclaimed TV series in history!

The most important weapon in the fight against imposter syndrome is to know its name. It has a purpose, and that is to stop us from getting too full of our own self-importance, but it can become irrational, so it’s essential to mentally note from time to time – ‘This is just a bit of imposter syndrome’.

Don’t be afraid of simplifying what you know for your audience.

Remember my first point – people don’t know what you know – but they can’t come in at your level either.The imposter syndrome will tell you to jazz it up with big words or concepts but communicating knowledge is about simplifying.

‘If you can’t explain it to a six year old, you don’t understand it yourself.’ – Einstein

Give yourself permission to simply have an opinion! It’s ok not to have invented the bagless vacuum cleaning. That doesn’t stop you, as an engineer, having an opinion on a Dyson’s suction power or build quality.

Allow yourself to accept both praise and criticism in equal measure. The praise will come to remind you that what you offer is valuable and the criticism is there to show you places to improve.

If you can keep both of these aspects working together you’re more likely to feel grounded and part of the human race rather than comparing yourself to someone or some thing that is unattainable.

That’s where the imposter syndrome really comes from.

Categories
Blog

The best apps for making videos on your phone

The best apps for making videos on your phone

Still using the default video on your smartphone? Pah! Amateur.

Phones are now a fully portable production studio IF you’re using the right apps with it.

There’s a universe of apps out there for filmmakers and vloggers alike. We’ve been having a play with some of the more obvious ones and some lesser-known ones to try and find the best apps for vlogging on your phone.

Here’s a quick round up of the results – there’s a review of the main contenders but then also a recommendation on the workflow we’d use if only using a phone to shoot, edit and distribute.

So if you don’t care about what all these different apps do and want to just take my advice – jump to the end now.

#1 Apple Clips 

  • Price: Free
  • Pros: Auto subtitles, fun camera options
  • Cons: Only on Apple devises, very basic editing options

Apple clips was first released in 2017 when it was dismissed as a bit of a gimmick but there’s been a slew of updates that make it worth revisiting. 

Yes there’s the fun stuff which I imagine were included to get people trying the app, and you can put yourself inside augmented realities like the Millenium Falcon and the Incredibles movie as well a host of other random sets, but for regular vlogging, there’s more here than meets the eye.

Once you get your head around the fact that you need to build short clips and then export them together, you can use this app quite effectively as an all-in-one production studio. 

Also, it has a built-in captioning ability called live titles, which can caption you as you speak and bake the subtitles in. It’s about the same sophistication as Youtube auto-captioning, so if it’s for Youtube, perhaps not worth the trouble, but if you’re using other platforms and don’t want to add more to your workflow via rev.com and wrangling with .srt files then this a bit of a find. 

There are other auto-captioning apps out there, but none that do it as part of a filming, editing, and distribution package. 

You can even edit them afterward to tidy up imperfections in execution, especially the way apple interprets my kiwi vowels, which are all over the shop.

If you’re in the Apple universe, start here for a simple all in one that can export straight to Youtube, Instagram, Facebook or be exported for further editing and distribution.

Downsides to Apple Clips

The only drawback is the lack of options in the edit. This could be a good thing if the aim is to keep it simple, but to build and maintain a branded look for your channel, this is probably a bit too simple. 

I would use it for personalised updates, though, where you’re capturing something spontaneous and making commentary on it with subtitles. I think this could be a useful app for business people making on-the-fly content for Linkedin, but it’s hard to see it being a workflow for Youtube creators day in day out. 

#2 iMovie

  • Price: Free
  • Pros: Perfect for beginner editors and short clips
  • Cons: Only on Apple devises, basic editing options

Staying with apple – the default editor – iMovie – is also an effective all-in-one studio. You can record straight into the timeline, although it’s not obvious at first that you can do this. Once in the edit function, if you hit the plus button and select camera, you can record yourself or any footage. Perfect for making short clips on the fly, but don’t expect to make anything ambitious.

The limited editing options give a simple set of functions that won’t distract or bamboozle the beginner, but for more advanced editors, it’s going to feel like a step-down.

#3 Mavis Pro Cam

  • Price: Free
  • Pros: Adjustable manual settings
  • Cons: No selfie mode or editing. Apple only

To get the most out of any camera you need to go manual. This app does if for your phone camera. There is no built-in editing, though you could easily export your footage and import into another app like iMovie or VideoLeap.

If you just want the camera to automatically set everything for you then Mavis does this, but you may as well be using any of the built-in video capture features with a dedicated studio platform like iMovie or clips on IOS or Kinemaster on Android.

The one big drawback is that it has no selfie mode! That’s fine if your filming with a pal, but what about framing yourself if you’re on your own? Mavis Pro Cam tell me it ain’t so?!

I found this a bit of a deal-breaker after initial enthusiasm – it’s just a significant oversight. I will be very embarrassed if it turns out you CAN selfie on Mavis, but I was too thick to find the setting.

#4 Filmic Pro

  • Price: £11:49
  • Pros: Adjustable manual settings
  • Cons: No selfie mode or editing

Another app for creating manual configurations on your phone’s camera. If you’re a bit more advanced with cameras and find yourself frustrated with the lack of pro features on a smartphone like focus peaking for instance – this is the app for you.

Again it’s much like Mavis Pro Cam, but with a selfie mode except the illusion of focal depth it can create is quite convincing and can make for a more richer depth of field. It’s quite surprising, the shots you can pull off using this app.

#5 Video leap 

  • Price: £65
  • Pros: Most professional editing option
  • Cons: Editing only, pricey for a phone app

Videoleap is a great little editor only. No recording in the timeline with this one, but it makes up for it with the most intuitive and advanced editing on a phone that I could find.

We will mention price on this one because it may look expensive at £65 british pounds if you want to buy it outright but on a twelve-month contract, it’s only £3 per month so if your studio is going to be your phone – this is a solid bit of investment.

Only prerecorded footage can be imported into the timeline, so as long as it’s on your phone, you can use it.

To my eyes, it’s got a more professional set of options to the point where it becomes a bit fiddly on a phone and I can’t help but think you’d be better off editing on a dedicated PC or Mac – BUT – to avoid that investment for now or to be the most compact traveling vlogger out there – Videoleap is not too shabby.

Even if you’re a beginner, you will still manage the basics and after a steepish learning curve, be able to layer in coloured backgrounds, subtle filters, chroma-keying, and even masking. And for once, I didn’t mind the default transitions on offer, which are usually something of an 80’s car crash.

#6 FilmoraGo

  • Price: Free
  • Pros: Connects to Instagram and Facebook
  • Cons: Editing only, crashes a lot

This is another editing only app and we didn’t love this one.

It’s ok for editing when it wasn’t crashing or locking up, but one saving grace is that you can connect your Facebook and Instagram profiles to it and then select footage related to those accounts for further editing. But otherwise, there are better apps.

#7 Kinemaster

  • Price: £3.99 a month
  • Pros: Very professional editing options
  • Cons: Can crash when editing larger files

Available on both IOS and Android, this is a seriously powerful editor.

There are features in here that even professional editors would be surprised to find like a layers function that allows you to build on top of your main timeline or A roll that was a lot more robust and simple than any other apps.

If you’re already a decent editor and just want the sort of features you’re already used to in Final Cut Pro or Adobe Premiere then Kinemaster is going to suit you down to the ground.

Easy to do the basics, solid on more complex edits as well. Plus it has a connected remote app that you can put on your tablet or another smartphone to control the device from a distance over blue tooth.

Great for making use of the better front camera when filming pieces to camera on your own. And it will record in the timeline on the front or back camera so this is the best all-rounder for vlogging if the only device you have is a smartphone, and you insist on using one app.

 

The best apps for different situations

If you’ve just tuned back in to get my advice – you lazy sod – I was just saying that Kinemaster is the best all-rounder for filming and editing in one place. BUT

The one big problem with all of these apps is you can’t currently film using them with a teleprompter, and that is a big deal-breaker for the workflow we have – batching a load of videos in one session.

If you don’t care about using a teleprompter and you’re just a natural at keeping your train of thought and presenting to camera, then the workflow we would use is:

The most pro option

Film all the A roll pieces to the camera using Pro Movie on the manual settings if you need selfie mode – unless you’re moving about in which case use Mavis on the auto settings with the built in stabiliser.

If you’ve got a partner in crime – use Filmic Pro on the back camera so you can access the manual settings which are just better.

Film all the B roll on Filmic Pro and really get to grips with the focus puller and the quirky ISO wheel.

Then import the footage into Kinemaster which is super easy and quick.

Export from Kinemaster to Youtube.

For the fastest option that will keep you sane 

Film and edit everything inside the Clips app and export straight to Youtube.

Don’t do Mac? Film everything inside Kinemaster, avoid anything fancy and export straight to Youtube.

For teleprompter people use PromptSmartPro, import your script and then click into it and tap on the settings cog. You’ll need to turn on the selfie mode and set the side margin position to ‘narrow’

Then film yourself on landscape and make sure the text is at the camera end so that your eye line will be closest to the front camera when filming.

Otherwise you’ll be looking slightly off-camera, which is the sort of thing your dad does.

When you’ve finished export to Kinemaster for editing as above.

There you go – you’re now ready to smash out vlogs on your phone!

It’ll never be quite the same as using pro cameras and a pro editing suite but it will give you options for a simple vlog and / or a way to supplement your main vlogging style with a super lightweight traveling option.

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Google vs YouTube for ranking videos

Google vs YouTube for ranking videos

YouTube and Google are relatives, they are ranked numbers 1 and 2 as the most used search engines in the world, but they promote videos in very different ways. Which actually is a good thing.

You see, trying to rank videos on both platforms diversifies risk. YouTube could make a change that could drop your videos from search or suggest, showing it less and the same with Google. Because they have different rules, you can build viewers up on both and protect yourself from their mood swings. So let’s look at the difference between the two and how they work.

How and why people use YouTube and Google

You tend to find people go to Google because they want fast answers that are text-based (not a good start for video there)

People go to YouTube to watch videos, and they tend to want to go into a little more depth on the topic. The way the platforms is designed means people can spend hours there without ever leaving.

Google only points people in the direction of the answers. It doesn’t provide them. (Well actually that’s not true, it does now. You might have noticed the text at the top of search that briefly answers your question, this is pulled from a website and displayed by Google)

So if you make content that is educational and people search for, both YouTube and Google can work for you. Because of this, they have different algorithms that rank content higher.

How do YouTube and Google display video search results

How YouTube search displays results:

Youtube’s search is pretty simple, you type in your query and it displays results.

The thing that complicates this is YouTube’s trump card over Google and it tends to build a lot of views and has the potential to send you viral. It’s known as suggested views.

This video will teach you the difference and why you need to focus on both.

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How Google search displays results:

Google displays video search results in a few ways, the first is with the, the largest thumbnail you’ll ever find, really this is for us, better than ranking a website at the top of the page, just look at it!

The next way they display things is, again, high up the main page on a video carousel. They’re still giving video quite a lot of priority here.

Finally, they have their dedicated video search page, which like YouTube, displays a list of videos. Most will be from YouTube but it will also display links to a site with a video on it from that topic.

YouTube algorithm Vs Google Algorithm

How YouTube ranks videos:

YouTube’s ranking algorithm is based on watch time and click-though rates. If people click on a video, it means its relevant to the user search or interest and builds this metric.

If they then watch to the end, it builds up what is know as watch time, the higher the click-through rate percentage and watch time, the more likely your content is to rank.

How Google ranks videos:

Google does not rank videos in the same way as YouTube.

Going back to the image earlier in the article, you might have noticed our video ranks number one on Google, I mean boy oh boy, look at that massive video! But on YouTube…Nope, its number 2 and number 3 on google is number one!!!

So how has this happened?

Google looks at the relevance of a title to the search term and then how many links point to that video. Basically, if someone links to your video from their website in a blog, it sends a positive signal that this content is good and Google could boost it.

It’s worth noting that not all links are worth the same. Sites with a higher domain authority like Forbes or the Huffington post will carry more weight with Google than a link for say our own website.

Google also appears to prefer shorter videos too, which is another bonus since YouTube is trying to promote longer videos, it means businesses like us that want to make shorter content still stand a good chance of getting found.

It is also believed that the keywords in your description are picked up by Google too.

Many moons ago we were told to write long descriptions under our YouTube videos to help them rank. Then we werere told the top four lines were the only ones read by YouTube, but some believe that its worth sticking to the old system because Google still reads the rest!

The awesome thing about how Google ranks videos is that not only does someone linking to your video send a ranking signal but you can then also build your YouTube metrics up from it. If that person shared their article to 10,000 twitter followers, it’s likely to get your video more views and build your watch time!! So Google can grow your YouTube channel’s stats even with different ranking factors.

And then these people can find your content on YouTube and link to it to build your Google rank! These guys are powerful together.

In fact, ranking videos on Google is a big part of our own growth strategy for the next ten years, when you look at our most viewed videos from before we actually tried to grow our YouTube channel, you can see the top viewed videos have brought in a tonne of traffic from Google.

That means every time you release a new video you need to share it on Twitter, on your website, on Facebook, etc, to stand a chance of getting it in front of the right people as well as building that watch time and click-through rate for YouTube.

So if you’ve got a blog and you think this contents relevant.

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How to create a video marketing strategy 2020

How to create a video marketing strategy 2020

I can’t wait to get up and come up with a new video strategy, said nobody ever as they put on their leotard, and rode off into the sunrise on their half unicorn, half-dragon hybrid.

And this is a big problem, for many, devising a plan has multiple issues:

  1. A plan means they can fail
  2. Where on earth do you start?
  3. Adding video to the mix seems to complicate things and it’s already complex

All of these things mean the average creator or business can produce content Willy Nilly, they guess what to make, where to promote it and then worse than that, they don’t measure it. This is a sure-fire way to get no results with your videos.

So now we’re going to give you a step by step template to follow so you can come up with your first or even your third strategy for your next years worth of video and beyond. We’re going to try to only keep in the most important info as to not overwhelm you.

Oh, and by the way, we’ve only gone and made you a sheet to fill out so you can follow the strategy with us. If you watch the videos on this blog you’ll end up with a plan of attack you can trust.

To begin, we would usually say you need to pick a niche for the topics of your videos, but that’s all we’ll say about that, this video is for those who have made that step already. If you’re a business, your niche is going to be industry-specific.

So let’s get cracking.

1. Set a goal for your video strategy to achieve 

We’ve made a video all about this which we’d recommend watching now. It’ll ensure you have a point and a target to aim for.

To sum it up in 10 seconds, pick a ten-year goal, and then work back as to how you might get there. This year’s strategy will be the first stepping stone in that ten-year goal.

If ten years scare you, pick five, but for us, short term thinking will fail you, so don’t be afraid to go miles down the line, it’ll do you a world of good.

WARNING: You can not go any further until you decide this.

So, as an example, we’re going to use our goal for our YouTube channel ‘s content for the year.

If you watched the goals video, you should have hopefully created a growth results chart you can follow.

We have a chart which tells us we need to arrive at 1600 subscribers to our channel by the end of the year to be on target to hit our 10-year goal of 500k subs, again the goals video will show you how to do this.

We’re going to aim for 3000 instead though as we’re already 6 months ahead. 

We also want to feature in a Forbes article, pick up 3 new pieces of business just from our content and have one of our videos get over 10,000 views from when we started trying to grow this channel at the start of 2019.

There you go, that’s it. Pretty simple from us. A business may want to go way, way deeper looking at KIPs, awareness and conversions etc. But it doesn’t have to be rocket science to get you off the ground. The important thing is, you have one.

 

2. Who is your video content for?

Who are you videos for? And the answer is not everybody. Here’s why.

If you ran out into the street because your friend had left your wallet behind, and to get his attention, you shouted. “NAAARRRHh”

A bunch of people would turn around. Some might even come and ask if you’re ok, they’d then go on about their business. If you ran out and screamed “Dan”, maybe two people would turn around and listen, one being your friend.

To build traction with video, you need them all to shout “Dan”. Content talks to people, your aim is to make sure the people you want to attract hear you.

On the sheet, write down who you think your videos are for.

So here is ours. Now before we start this, its worth noting that people who you have not designed your content for will find it too, that doesn’t mean its wrong for them or they are not welcome. You’ll see what we mean in a second.

Our channel is for people aged 25 – 35, male and female, who are already making videos but feel they do not get the credit they deserve as well as total beginners who want to start a YouTube channel and promote their business or create one online.

(So if you are above 45, don’t worry, we want you to watch too, but the humor and references we make will be designed more to appeal to that generation. Mainly because when a 25 year old is 35, they could have spent 10 years watching our content as they step into the marketing manager role at a business that wants to produce video, and who do you think they’ll ask?)

They watch comedy shows more than horror, are driven and eager to learn, they have an interest in marketing, even if they don’t quite realise it yet and they want to self develop and boost their knowledge regularly. 

We could still go deeper, but let’s not baffle you too much.

For businesses, you should have what is know as a client avatars in place already, if you don’t, then make sure you really think about this now.

Creators, you probably won’t, so it might take you a little longer to work out. Oh, and these can be updated or even totally changed as you learn more about your viewers. It can take years to perfect.

When people feel like your content has been produced specifically to them and their needs, you’ll grab attention, hold it, and you will build a viewership that becomes part of your tribe. And tribes build followings.

We made a whole video about it which you can check out here or at the end.

 

3. Where will you promote your videos?

So where does Dan hang out, how are you going to get him to discover your channel?

We can’t just rely on YouTube to show people our videos, sure they will, but as a business or small creator, you’re fighting against massive influencers and other huge distribution legends, so the competition to get seen is epic.

Using our sheet as an example. We know from step 2 that our ideal audience is hungry to learn and are interested in self-development, so we can promote our videos on platforms that provide self-development.

So check out our list:Facebook groups about growing a YouTube channel, Answering questions about making videos on Quora and posting our videos as part of the answer, Reddit forums, LinkedIn groups and more.

Its also why we want to feature in Forbes, probably the most well-respected publication of its kind. You see, getting an article in there or a video will be seen by a lot of our target audience. They have millions of visitors so we want to try to harness that. Why wait for YouTube to promote you when there are other tonnes of platforms that could do it today.

Now if your channel is about recruitment, don’t expect people in a YouTube group on Facebook to care about your content, you need to go to recruitment places, not YouTube or video tips places.

So think very niche specific. This is another reason you have to have a channel niche. Otherwise, you’ll be promoting in new and random places all the time and will never be able to build a community.

You’ll also need to think about platform-specific content too. If you want to promote on Instagram, your videos will need to be in a 1080×1080 square and under a minute or a rectangle for stories.

We made this entire playlist, it’ll teach you how to promote videos on

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • E-mail
  • Websites

So where can you get your message out to Dan? Fill in the section now.

4. What video content topics  will you produce?

As mentioned at the start, you have hopefully chosen your channel niche so now you know what you want to achieve, the people you need to help you achieve it, and where they are, you can start coming up with content ideas to entice them.

We’ve made this video here about coming up with topics, we’d highly recommend watching it at some point or if you’re on the blog page with the download, then just scroll down to see it.

As part of your “what” decide how often you will create and post videos on a consistent and long term basis. Don’t go mad, we post three times a week, but its overkill for 90% of people, and without the systems and processes in place to make this scale of video, its a gun to the head.

We’d recommend 1 new video a week as the goal for most. Your topics need to tick these boxes.

Each video must

Appeal to your target viewer

Aim to be better, more detailed, funnier or appeal in some way shape or form that your competition does not on the same topic.

Have the topics and titles researched for search optimisation and interest scope.

Find what your viewers care about and make videos on that. Tools like Uber Suggest make this easy, again, the video we made on this topic will fill in all those blanks.

5. How will your target viewers find your videos?

Now you need to create a production system. A format and style you can use for your videos that ensure a consistent feel your target viewer will resonate with, as well as something that won’t eat up all your time trying to produce.

We’d recommend writing and editing a script before you film. Do the bulk of the work on paper. This will eliminate waffle, go deeper into your content, and you’ll know before you spend the time on production if its going to work or not.

It also makes editing faster. A lot faster.

So in the previous section, you decided to make a video a week, that means you need to try to batch produce 4 in one go, 8 in one go or maybe even 12. When we say one go, we don’t mean in an hour we mean plan and research in one go, then write in one go, then film in one go, then edit in one go. It could take you a few days or even longer, but it will free up all of your time for months after.

Bath production enables you to have your content ready and waiting to be scheduled, it stops time demands from eating you alive and means you can get ahead because holidays and illness happen. Feel free to ignore this if you dont want a life or free time or the constant burden of trying to catch up on production.

And that is your basic video content strategy. These are the foundations you will build your channel on, miss a step, and i’m afraid your house will take a lot longer to build or worse, totally fall down.